Usually not. A franchisee who owns the location, hires staff and bears the financial outcome develops and directs the enterprise. Clauses giving the franchisor operational control of the location can change that.
Brand control is not business control
Hypothetical example: a Quispamsis physiotherapist is buying a franchised clinic whose agreement requires her to use the franchisor's booking system, pricing bands and treatment protocols. Those conditions govern how the brand is delivered; they do not decide who employs the staff, signs the lease or takes the profit. On those facts she develops and directs the enterprise.
She should, however, read the agreement for provisions that would place the clinic under a franchisor management contract, give the franchisor signing authority over the business bank account or allow the franchisor to appoint the clinic director. Any such clause should be negotiated out or explained. The consular officer will look at who actually runs the business day to day, and the answer must be the investor.
Fifty-percent-plus ownership satisfies the ordinary test; here she owns the whole location.